About Avira

Avira is a natural wellness and beauty luxury brand born out of passion and care in Northern California and is owned by PFG LLC. We craft elevated, everyday essentials with nature-first formulas and radical transparency—so you always know what you’re putting on and into your body. Made for people who care deeply about health, wellness, and the quiet confidence of natural beauty, every Avira product reflects our mantra: From Nature, With Care.

What we stand for

  • Natural ingredients, clearly stated. We favor straightforward, nature-derived formulations and full ingredient transparency to earn your trust, not just your attention. 
  • Quality you can feel. We focus on premium, thoughtfully made products and a seamless experience from bottle to doorstep. 
  • Transparent by design. Honesty in claims and clarity in labeling are non-negotiable for us.

How we bring Avira to you
We embrace modern, on-demand fulfillment partners so you can enjoy beautifully branded products without supplier hassles or upfront inventory burdens—paired with US-based fulfillment, curated premium catalogs, and a service ethos built on transparency and design. We focus on the brand and your experience; logistics work quietly in the background. 

Why it matters
In wellness and beauty, transparency and quality aren’t trends—they’re table stakes. That’s why Avira is built for the long game: clean formulations, clear communication, and elegant packaging that fits effortlessly into your ritual.